Last updated May 31, 2025
Use case: Brand Monitoring

In the next 2 minutes, we're going to create an Agent that automatically monitors your brand across news, social media, and forums using comprehensive Perplexity searches, documents findings with sentiment analysis in Google Sheets, and delivers daily reports to your marketing team for proactive reputation management.
Create a new Agent

Add apps to the Agent
For this use case, you'll need to connect Perplexity, Google Sheets, and Slack to your Agent.

Ask the Agent to monitor your brand
Now you can ask your Agent to automatically search for brand mentions, analyze sentiment, and deliver comprehensive monitoring reports.

Here's the prompt we've decided to use:
“Search for mentions of our company name and location (viss.ai, jönköping, sweden) using Perplexity across news, social media, and forums. Make at least 5 different searches. Document all findings in a Google Sheet with sentiment analysis and send it as a "Daily brand monitoring report" to #team-marketing.”
Of course, you can customize this to your liking.
Replace "viss.ai, jönköping, sweden" with your actual company name and location
Change #team-marketing to your actual marketing or communications channel
Add specific competitor names or industry keywords to monitor alongside your brand
Use Notion or Airtable instead of Google Sheets for documentation if preferred
Send reports via email or Teams instead of Slack to match your communication tools
Schedule this to run automatically weekly or monthly for ongoing brand monitoring